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Hecktic Media, in partnership with Travel Alberta and the Banff Centre, launched an innovative marketing campaign called the Creator House, aimed at promoting the scenic beauty of Banff, Alberta, through social media influencers. As part of this campaign, the influencers were offered free accommodation and a range of exciting activities to create travel-focused content that would inspire others to explore the stunning Bow Valley region.
As a designer, I had the privilege of contributing to this campaign by creating two graphic images for the Creator House Banff marketing materials. These images were included in the winners' welcome pack as postcards, adding a personal touch to their experience.
The Creator House Banff went on to win the prestigious "Best in Show" award at the W3 Awards, which is a testament to the effectiveness of the campaign in showcasing the beauty of Banff and encouraging tourism in the area.