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If you've ever visited Gastown, you'll know that this historic Vancouver area has a charm all of its own. From its stunning old buildings to its quirky cobblestone roads and signature classic cocktails, there's no shortage of things to explore here. That's why when Gastown decided to revert back to their original branding colors of black, red, and white, they wanted a wayfinding system that would truly capture the area's unique character and help visitors navigate their way around.
To achieve this, the team behind the project set out to design wayfinding floor stickers that would guide visitors to the many attractions on offer while simultaneously speaking to what is quintessentially Gastown. The resulting floor decals are both visually striking and practical, highlighting the area's historic architecture and cultural significance, all while being durable enough to withstand the hustle and bustle of foot traffic and weather conditions.