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I had the pleasure of designing a coffee label for Taking Root's reforestation coffee, that reflects the unique flavours and story behind the coffee. Designing the label for this reforestation coffee was a great opportunity to showcase the unique story behind the product. The coffee beans are shade-grown, meaning they are grown alongside trees in an effort to reforest previously deforested agricultural areas in Nicaragua.
Not only does this approach benefit the environment, but it also produces a delicious coffee that has a distinct flavour profile. The beans are grown in a sustainable and ethical way, ensuring that each cup of coffee is not only good for the environment but also good for the farmers and their communities.